The Most WIRED Watches at Watches and Wonders 2026
CommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyIf last year’s Watches and Wonders felt like it was playing against a backdrop of geopolitical chaos (with Trump’s tariff bombshell sending a shiver through the Swiss watch industry), the 2026 edition arrives with its own complicated backdrop. The downturn that has been gnawing at Swiss watchmakers for the past two years hasn’t fully lifted, and the industry is still finding its footing in a world where Chinese appetite remains muted and a booming secondary market is increasingly the first port of call for buyers discouraged by ever-rising retail prices.And yet Geneva looks set to deliver. The 2026 show is shaping up to be the largest watchmaking gathering ever organized in the city, with a significant storyline…
