OpenAI turns ChatGPT into a business directory with AI agents that handle customer questions

Matthias Bastian View the LinkedIn Profile of Matthias Bastian Nov 10, 2026 OpenAI is launching a beta feature called “Businesses in ChatGPT” that could compete with Google’s “MyBusiness.” Google My Business is Google’s free tool that lets companies manage how they appear across Search and Maps, and OpenAI’s new offering challenges it by placing business profiles directly inside a conversational AI interface instead. Companies can register and manage their business through a Business Hub, update their information, add product feeds with prices and availability, and track how often they’re mentioned in conversations or how many clicks their website gets. Eligible US…