Disney bets on Adobe’s Firefly to create brand-safe AI models for its entertainment empire

Maximilian Schreiner View the LinkedIn Profile of Maximilian Schreiner Nov 9, 2026 Disney and Adobe are building custom AI tools together for the entertainment giant’s productions. The multi-year partnership was announced at Adobe’s MAX conference. Under the deal, Disney gets early access to new Adobe technology for its theme parks, cruise line, and ESPN content. Adobe says it will use Adobe Firefly Foundry to build custom models tailored to Disney’s brands. Those models will be trained on knowledge of Disney characters, environments, and visual styles to produce commercially safe, production-ready output. Disney’s Imagineering research division already uses Firefly for…