Zohran Mamdani’s Campaign Figured Out How to Channel Fandom
Save StorySave this storySave StorySave this storyZohran Mamdani’s New York City mayoral campaign set a new standard for how Democrats can communicate online.It’s this digital savviness and authentic engagement with social media platforms to which pundits across the political spectrum have attributed to Mamdani’s triumphant and decisive win Tuesday night. From the start, his team outclassed his opponents online, publishing highly-produced videos that reached massive audiences.But that’s only half of the story. Much of the content about Mamdani online isn’t just coming from his campaign, or the dozens of political influencers invited to cover it. It also came from fans.For the last few months, feeds have been filled with fancams, fan art, and videos created not just with Mamdani,…
