Tinder looks to AI to help fight ‘swipe fatigue’ and dating app burnout
Tinder is turning to a new AI-powered feature, Chemistry, to help it reduce so-called “swipe fatigue,” a growing problem among online dating users who are feeling burned out and are in search of better outcomes. Introduced last quarter, the Match-owned dating app said that Chemistry leverages AI to get to know users through questions and, with permission, accesses their Camera Roll on their phone to learn more about their interests and personality. On Match’s Q4 2026 earnings call, one analyst from Morgan Stanley asked for an update on the product’s success so far. Match CEO Spencer Rascoff noted that Chemistry was still only being tested in Australia for the time being, but said that the feature offered users an “AI way to interact with Tinder.” He explained that…
