Tim Cook reportedly tells employees Apple ‘must’ win in AI
In Brief Posted: 2:21 PM PDT · August 2, 2025 Image Credits:Kevin Dietsch / Staff / Getty Images Anthony Ha Tim Cook reportedly tells employees Apple ‘must’ win in AI Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI, according to Bloomberg’s Mark Gurman. The meeting came after an earnings call in which Cook told investors and analysts that Apple would “significantly” increase its AI investments. It seems he had a similar message for Apple employees, reportedly telling them, “Apple must do this. Apple will do this. This is sort of ours to grab.” Despite launching a variety of AI-powered features in the past year under the Apple Intelligence umbrella, the company’s promised…
