TikTok recovers from dip in usage that benefited rival apps following U.S. ownership change
TikTok has largely recovered from a slight dip in active users in the days following its ownership change, when a group of American investors took control of the video app’s operations in the United States. The decline, though brief, benefited competing video apps like UpScrolled and Skylight Social, which saw rapid user adoption as some looked for TikTok alternatives. According to estimates from digital market intelligence firm Similarweb, TikTok saw usage dip into the range of 86-88 million daily active users in the U.S. immediately after the ownership change. That compares with a typical average of 92 million daily active users. The app has bounced back to more than 90 million daily active users, indicating that many who left TikTok have since returned. AsTikTok saw a…
