Taco Bell is having second thoughts about relying on AI at the drive-through
In Brief Posted: 9:50 AM PDT · August 30, 2025 Image Credits:Mike Kemp (opens in a new window) / Getty Images Anthony Ha Taco Bell is having second thoughts about relying on AI at the drive-through Taco Bell’s chief digital officer says the company is having an “active conversation” about when to use and not to use AI. The company has apparently rolled out voice AI-powered ordering at more than 500 drive-throughs, leading to unflattering viral moments like someone ordering 18,000 water cups in order to “bypass” the AI and get connected to a human server. Chief Digital and Technology Officer Dane Matthews told The Wall Street Journal that even he has mixed experiences with technology: “Sometimes it lets me down, but sometimes it really surprises…
