Substack writers can now direct U.S. readers to (often cheaper) web-based subscriptions on iOS
Newsletter subscription platform Substack will begin taking advantage of an option on the U.S. App Store that allows users to make purchases outside of Apple’s in-app purchasing system. This functionality is permitted by a change to the App Store’s rules in May, as a result of Epic Games’ antitrust lawsuit against the tech giant. Since then, a number of top apps have moved to offer in-app purchase links that point to their own websites, including Spotify, Patreon, and the Amazon Kindle app, among others. In Substack’s case, support for external payments will benefit both the company, which no longer has to pay the App Store a commission on those web sales, and consumers, who will have access to reduced pricing. Meanwhile, Substack creators will be able to offer their…
