Spotify says Wrapped 2025 is its biggest yet, with 200M+ users in its first day
Spotify says yesterday’s launch of its annual year-in-review feature, Spotify Wrapped, was its biggest ever. The streaming service reports that Wrapped 2025 saw over 200 million engaged users within the first 24 hours, 19% more than last year’s AI-centered flop. Last year, it took Wrapped 62 hours to reach 200 million users, the company noted. Engaged users are counted as those who have viewed at least one of the stories within the Wrapped experience. In addition, Spotify said Wrapped was shared more than 500 million times this year, 41% more than last year. This includes native shares from within the app, as well as screenshots and downloads. In particular, markets like the U.S., India, Indonesia, Japan, Colombia and Thailand drove the metrics this year. Image…
