Roku launches Howdy, a $2.99 ad-free streaming service
Roku is launching an ad-free, subscription streaming service called Howdy. The service costs $2.99 per month and features a library of nearly 10,000 hours of content from its partners, including Lionsgate, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles. The company says subscribers will be able to watch titles like “Mad Max: Fury Road,” “The Blind Side,” “Weeds,” and “Kids in the Hall,” as well as rom-coms, medical dramas, ‘90s comedy, and the like. “Howdy is ad-free and designed to complement, not compete with, premium services,” said Roku founder and CEO, Anthony Wood, in a press release. The move comes two months after Roku paid $185 million to acquire Frndly TV, a streaming service that offers live TV, on demand video and…
