Rethinking AEO when software agents navigate the web on behalf of users
FeaturedShashwat Jain, Amazon March 16, 2026 CleoP made with MidjourneyFor more than two decades, digital businesses have relied on a simple assumption: When someone interacts with a website, that activity reflects a human making a conscious choice. Clicks are treated as signals of interest. Time on page is assumed to indicate engagement. Movement through a funnel is interpreted as intent. Entire growth strategies, marketing budgets, and product decisions have been built on this premise.Today, that assumption is quietly beginning to erode.As AI-powered tools increasingly interact with the web on behalf of users, many of the signals organizations depend on are becoming harder to interpret. The data itself is still accurate — pages are viewed, buttons are clicked, actions are recorded…
