Reddit plans to unify its search interface as it looks to become a search engine
With search today so full of AI slop and sites spamming SEO tricks, it’s not unusual for people to append “reddit” to their queries in hopes of finding useful answers to their questions. Google has tried to integrate results from Reddit in its search interface, and taking notice of the trend, Reddit has been experimenting with its own AI search as well. But the company has loftier ambitions: it wants to become the go-to search engine people use. Reddit’s CEO, Steve Huffman, said as much during its second-quarter conference call on Thursday: “Reddit is one of the few platforms positioned to become a true search destination. We offer something special, a breadth of conversations and knowledge you can’t find anywhere else.” Huffman noted that Reddit’s search…
