OpenAI learned the hard way that Cameo trademarked the word ‘cameo’
In Brief Posted: 2:27 PM PST · November 24, 2025 Image Credits:Samuel Boivin/NurPhoto (opens in a new window) / Getty Images Amanda Silberling OpenAI learned the hard way that Cameo trademarked the word ‘cameo’ OpenAI’s social app Sora launched with a controversial feature called Cameo, allowing users to deepfake themselves or others (with permission). The feature had a tenuous rollout — Martin Luther King Jr.’s estate had to get involved, to give you an idea of what went on — but now it faces a new challenge. Apparently, Cameo — the app where you buy custom video messages from celebrities — can claim the trademark of the word ‘cameo.’ U.S. District Judge Eumi K. Lee imposed a temporary restraining order that blocks OpenAI from using the…
