Nothing opens its first retail store in India
Nothing, the hardware company backed by Tiger Global, is opening its first retail store in India, its biggest market. The store is located in Bengaluru, where a large chunk of Nothing’s userbase in India is concentrated, the company said. The new, two-storied location will show off Nothing’s products and other projects. Customers will also be able to buy hardware products and other merchandise from the store and have select items customized. “We wanted to create a fun space. It is kind of inspired by all the parts that are related to the brand. For instance, the factory: if you buy a product, there’s like a production line where the product comes out. We also show machines where phones go through testing, like USB port testing or water resistance testing. So we just…