New York state law takes aim at personalized pricing
In Brief Posted: 10:09 AM PST · November 29, 2025 Image Credits:Mint Images (opens in a new window) / Getty Images Anthony Ha New York state law takes aim at personalized pricing New York’s latest state budget includes new disclosure requirements for businesses that use personal data to set different prices for different shoppers — for example, charging you more if you have a history of splurging. Businesses that use personalized pricing are now required to tell customers, “This price was set by an algorithm using your personal data,” according to The New York Times. It’s not clear how widespread this practice actually is among online retailers. An Uber spokesperson told the NYT that the company is now showing this disclosure to New Yorkers, although…
