Microsoft’s Mico heightens the risks of parasocial LLM relationships
Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav Microsoft is rolling out a new face for its AI, and its name is Mico. The company announced the new, animated blob-like avatar for Copilot’s voice mode yesterday as part of a “human-centered” rebranding of Microsoft’s Copilot AI efforts. Mico is part of a Microsoft program dedicated to the idea that “technology should work in service of people,” Microsoft wrote. The company insists this effort is “not [about] chasing engagement or optimizing for screen time. We’re building AI that gets you back to your life. That deepens human connection.” Mico has drawn instant and obvious…
