Marketing in 2026
The Boardroom Paradox of 2026 Imagine it’s Tuesday morning, late 2026. Elena, a CMO, sits before her board. The room is silent, waiting for the quarterly strategy. Three years ago, this meeting would have been about “Digital Transformation” or “AI Adoption.” Today, those words feel archaic. Elena doesn’t talk about using AI; her team doesn’t “use” AI anymore than they “use” electricity – it is simply the invisible infrastructure running the lights. On the screen behind her, an AI Agent named “Comet” is autonomously optimizing thousands of ad variants in real-time, shifting budget based on a predictive algorithm that caught a micro-trend in rural migration before any human analyst could. It’s efficient, brutal, and flawless. But Elena turns the screen off….
