Mark Zuckerberg has begun his quest to kill the smartphone
If you can’t resist the urge to check your phone over and over, even if you’re out with friends, Meta has a solution: check your glasses instead. “The promise of glasses is to preserve this sense of presence that you have with other people,” said CEO Mark Zuckerberg at the Meta Connect 2025 keynote. “I think that we’ve lost it a little bit with phones, and we have the opportunity to get it back with glasses.” In reality, Meta wants its own hardware to eat into the marketshare of Apple and Google so that it doesn’t have to keep siphoning profits to them via app stores. But nevertheless, this is the angle Meta is taking to sell its most sophisticated smart glasses yet, the Meta Ray-Ban Display, which the company hopes could one day eclipse the market share of…
