Is it time to ‘refound’ your startup?
In Brief Posted: 11:44 AM PST · December 6, 2025 Image Credits:Eugene Mymrin / Getty Images Anthony Ha Is it time to ‘refound’ your startup? Sometimes, founding a startup just once isn’t enough. At least, that seems to be the case with companies like Airtable, Handshake, and Opendoor, which all announced in recent months that they are “refounding.” As reported in The New York Times these announcements are usually tied to new business models or the launch of new AI products. For example, Airtable said in June that “instead of just adding more A.I. capabilities to our existing platform, we treated this as a refounding moment for the company. The startup’s co-founder and CEO Howie Liu told the NYT that this is not a pivot because it’s not about…
