Intuit is betting its 40 years of small business data can outlast the SaaSpocalypse
Taryn Plumb March 2, 2026 CleoP made with MidjourneyIntuit has lost more than 40% of its market cap since the beginning of the year. It’s not alone. Many established SaaS players have seen their stock prices fall in recent months, including Adobe and IBM — the latter experiencing its most significant one-day drop (roughly $40 billion) with Anthropic’s announcement that Claude could now read, analyze and translate legacy COBOL into modern languages like Java and Python. The market has a name for it: the SaaSpocalypse.The argument from investors and market watchers: AI agents can now do bookkeeping, file taxes and reconcile accounts — without a human ever touching software. For instance, instead of a human using QuickBooks to categorize transactions, Claude Cowork can access financial…