Instagram takes on Snapchat with new ‘Instagram Map’
Instagram is rolling out Instagram Map, a new feature that lets users share their most recent active location with others and discover location-based content. The Meta-owned social network is also launching reposts, and making its “Friends” tab in Reels available globally. With its new map feature, Instagram is copying yet another popular feature from Snapchat, after cloning the app’s core Stories functionality back in 2016. Instagram is coming for Snap Map’s crown, a feature that recently surpassed 400 million monthly active users and remains one of the app’s core offerings. Instagram notes that location sharing is off by default on Instagram Map, and a user’s location only updates when they open the app, meaning it doesn’t provide real-time location updates….
