Instagram now has 3 billion monthly active users, will test features to help users control their feeds
Instagram has grown to 3 billion monthly active users, according to announcements by Meta CEO Mark Zuckerberg and Instagram Head Adam Mosseri. This is a notable milestone for the Meta-owned platform, which hit 1 billion users back in 2018. “If you look at the last few years, almost all of our growth has been driven by DMs, Reels, and recommendations,” Mosseri said in an Instagram video. “Because of that, we’re going to continue to focus on those products and reorient the app more around DMs, Reels, and recommendations over the next couple of months.” View this post on Instagram A post shared by Adam Mosseri (@mosseri) While the emphasis on short-form video and recommendations from accounts users don’t follow has driven growth on Instagram,…
