Instacart’s AI-driven pricing tool attracted attention — now the FTC has questions
In Brief Posted: 6:23 PM PST · December 17, 2025 Image Credits:Brian Hagiwara / Getty Images Connie Loizos Instacart’s AI-driven pricing tool attracted attention — now the FTC has questions According to Reuters, Instacart is currently getting the regulatory equivalent of a throat-clearing from the FTC, which has sent the grocery delivery platform a civil investigative demand regarding its AI-powered pricing tool, Eversight. Put another way, the agency wants to know why some people are paying substantially more for their organic granola than others. The issue came to light after a study revealed that shoppers are seeing fairly different prices for identical groceries from the same stores — up to 23% higher prices in some cases. Instacart says these price tests were…
