inDrive turns to ads and groceries to diversify revenue
Known for its bidding-based approach to fares, inDrive is deepening its push beyond ride-hailing by rolling out advertising across its top 20 markets and expanding grocery delivery to Pakistan, executing on a “super app” strategy outlined last year to build new revenue streams and boost engagement while sustaining growth in price-sensitive markets. The latest move by the Mountain View, California–headquartered firm comes as ride-hailing platforms face intensifying competition and tighter margins across emerging markets, pushing companies to look beyond transport for growth. Advertising offers a high-margin revenue stream that scales with usage, while grocery delivery increases how frequently users open the app. The combination could help inDrive reduce reliance on ride…
