India’s app downloads rebounded to 25.5 billion in 2025, fueled by AI assistants and microdrama boom
India is a country of extremes when it comes to app usage. The country continues to top global app downloads, but doesn’t feature in the top 20 markets in terms of consumer spending, according to a new report by market intelligence firm Sensor Tower. India was one of the only markets in the top 10 to see downloads grow year-on-year in 2025, besides Pakistan, the report found. After downloads declined in 2024 to 24.6 billion from 2023’s 25.9 billion, India bounced back in 2025 with 25.5 billion app downloads. Number of App Downloads Image Credit: Sensor Tower People were also more engaged, thanks to AI and microdrama apps, as time spent in apps rose from 1.13 trillion hours in 2024 to 1.23 trillion last year, according to the report. Number of hours spent by users Image Credits:…
