Indian fintech Jar turns profitable by enabling millions to save in gold
Jar, an Indian fintech startup that allows users to invest in gold, has turned profitable by helping millions of first-time savers use its app to build digital gold holdings. While many consumer fintechs focus on affluent urban users or credit products, Jar has gained traction by offering a culturally familiar asset — gold — as a low-barrier entry point to saving. The four-year-old startup targets low- to middle-income users —a segment often underserved by traditional financial institutions—by allowing them to save in gold for as little as ₹10 (about $0.11) a day. That strategy has helped Jar reach over 35 million registered users across 12,000 zip codes, co-founder and CEO Nishchay AG said in an interview. About 60% of users are from India’s smaller cities and…
