How to Shop Like a Pro During Amazon Prime Day (2025)

CommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyAll products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Learn more.Amazon Prime Day is arguably one of the most confusing shopping holidays in existence: It’s not even a “day” anymore, as this year it’ll be four days long. We closely track the best Prime Day deals—Amazon promises “millions of deals”—but the displayed discounts are often misleading, and while it’s advertised as a members-only event, some deals are available to people who don’t subscribe to Prime. Add in the frenzy of limited-time Lightning Deals and you’ve got a recipe perfect for spending too much…

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