How Intuit killed the chatbot crutch – and built an agentic AI playbook you can copy
Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now In the frenzied land rush for generative AI that followed ChatGPT’s debut, the mandate from Intuit’s CEO was clear: ship the company’s largest, most shocking AI-driven launch by Sept. 2023. Responding with blazing speed, the $200 billion company behind QuickBooks, TurboTax, and Mailchimp, delivered Intuit Assist. It was a classic first attempt: a chat-style assistant bolted onto the side of its applications, designed to prove Intuit was on the cutting edge. It was supposed to be a game-changer. Instead, it flopped. “When you take a beautiful, well-designed user interface and you simply plop human-like chat on the side,…
