How a 2020 Rolex Collection Changed the Face of Watch Design
CommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyAs the company that either invented or popularized the dive watch, the GMT watch, the first water-resistant watch, the first automatic watches, and much more besides, you could hardly downplay Rolex’s influence on watchmaking history. But while its iconic sports watches, like the Submariner, Daytona and GMT-Master are endlessly imitated, Rolex is not seen as a trendsetter, preferring to ignore passing horological fashions. It does its own thing, iterating carefully and minimally on its age-old templates.Five years ago, however, Rolex introduced a collection so avant-garde that is still influencing creative decisions across the entire watch industry, and it did so in one of its least-heralded models: the Oyster…
