‘Clueless’ -inspired app Alta partners with brand Public School to start integrating styling tools into websites
Much has changed for Jenny Wang, the founder who’s bringing “Clueless” fashion tech to life. Last year, her company, Alta, raised $11 million in a round led by Menlo Ventures to let users create digital closets and try on their clothes with their own virtual avatars. It’s a tech once seen only in movies, most notably in “Clueless,” where Cher styles and plans her outfits using computer technology. Alta is similar to that, allowing users to plan and style outfits using the latest AI innovations. A slew of big names participated in Atla’s round last year, including models Jasmine Tookes and Karlie Kloss, Anthropic’s VC arm Anthology Fund, and Rent the Runway cofounder Jenny Fleiss. TechCrunch caught up with Wang during New York Fashion Week to talk about how…
