Canva acquires startups working on animation and marketing
On Monday, creative suite maker Canva announced the dual acquisition of startups Cavalry, which works on animation, and Mango AI, which works on improving ad performance. UK-based Cavalry works on 2D motion animation for different verticals such as advertising, marketing, gaming, and generative art. Canva said that Cavalry’s tooling will add to the existing capabilities of Affinity, Canva’s professional creative editing suite for photos, vectors, and layouts, which it acquired in 2024 Canva revamped Affinity’s design last year and made it free for all users. The company said that since then, people have downloaded the software over five million times. Affinity has the capabilities of photos, vector, and layout editing. With this acquisition, Canva wants to add motion…
