Buttered Crumpet, a custom typeface for Wallace and Gromit
Case Study/Wallace and Gromit FontCategories:Film & TVCustom Font DesignA new typeface for Aardman’s iconic duo – meet Buttered Crumpet. OverviewI was thrilled to be selected to design a custom typeface for Wallace & Gromit – Aardman’s most beloved and recognisable characters.The brief called for a font with a distinct tone of voice that could work seamlessly across film, print and digital, while bringing warmth and continuity to their next chapter.MethodWe began by exploring warm, characterful styles, taking inspiration from Oswald Cooper’s original drawings for Cooper Black. We then took a creative turn, developing a softer, low-contrast design with a distinctly hand-crafted feel. Each letterform was carefully shaped to feel expressive yet balanced, with serifs that…
