Audi design finds its minimalist groove again with Concept C

Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more Minimize to nav Fans of the TT rejoice—there’s a new Audi two-seater on the way. The German automaker just unveiled Concept C, a stylish and minimalist sports car that marks the start of a new styling philosophy and, hopefully, a return to the bold designs that brought it so much success. There are design cues and links back through Audi’s history, but this is no pastiche of a retro design as we might have seen from J Mays. Rather, Audi’s design team under Chief Creative Officer Massimo Frascella says that the design influences include one of the pre-war Silver Arrows racing cars, the 1936 Auto Union Type C—Audi…

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