Apple TV execs dismiss introducing an ad tier, buying Warner Bros. Discovery
Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav The heads of Apple TV have “no plans” to bring ads to the streaming service, balking, at least for now, at a strategy that has driven success for Apple’s streaming rivals. In its November 2025 issue, British movie magazine Screen International asked Eddy Cue, senior vice president of Apple Services, if there are plans to launch an ad-based subscription tier for Apple TV. Cue responded: Nothing at this time. … I don’t want to say no forever, but there are no plans. If we can stay aggressive with our pricing, it’s better for consumers not to get interrupted with ads. The comments follow…
