Apple plans to ‘significantly’ grow AI investments and is open to M&A
Apple on Thursday signaled that it’s getting more serious about its plans to catch up in the AI race. “We see AI as one of the most profound technologies of our lifetime. We are embedding it across our devices and platforms and across the company. We are also significantly growing our investments,” CEO Tim Cook said on the Q3 2025 earnings call with investors. “Apple has always been about taking the most advanced technologies and making them easy to use and accessible for everyone, and that’s at the heart of our AI strategy,” he added. Ahead of its call, the company also shared in an interview with CNBC that it’s planning to “significantly grow” its AI investments and is open to M&A to accelerate its AI plans. The company also noted that it has already…
