Apple might take a new approach to announcing its next products
In Brief Posted: 3:08 PM PST · February 22, 2026 Image Credits:Apple Anthony Ha Apple might take a new approach to announcing its next products Apple has invited the tech press to a “special Apple experience” on March 4, but it might unfold a bit differently than the company’s standard press event. Bloomberg’s Mark Gurman reports that instead of announcing everything at a single keynote, Apple is planning a “three-day flurry of announcements” — presumably announced online, and culminating in the March 4 “experience” that will consist of be three events in New York, London, and Shanghai, where the press will be offered a chance to get hands-on with the upcoming products. Similarly, Daring Fireball’s John Gruber speculated that the experience…
