Amazon’s ‘Melania’ documentary makes $7M on opening weekend
“Melania,” a documentary about First Lady Melania Trump, is exceeding box office expectations, with Sunday estimates suggesting it will make $7.04 million on its opening weekend. The documentary is coming in third overall for the weekend, behind the Sam Raimi-directed thriller “Send Help” ($20 million) and “Iron Lung” ($17.8 million), a video game adaptation from YouTuber Mark Fischbach (better known as Markiplier). Amazon paid $40 million to acquire “Melania” and is reportedly spending $35 million to promote it. So even though the documentary is outperforming pre-release estimates predicting a $3 to $5 million opening weekend, it’s unlikely to make a profit in theaters. Amazon’s bid came in $26 million ahead of the next highest bidder, Disney, leading…
