Amazon revamps Fire TV, launches its own ‘Artline’ televisions with frames at CES
Amazon is rolling out a Fire TV redesign that puts more focus on the content, while also simplifying the navigation and layout. The update represents the first major Fire TV release in years from a user experience perspective, the company says, and is accompanied by a refreshed version of the Fire TV app and the arrival of new premium Fire TV televisions with colorful frames. The company saw the need for a change to the Fire TV’s look and feel as the amount of streaming content has exploded over the years. Fire TV customers today can access TV and movies via purchases, rentals, and streaming services, but also have apps for viewing short-form content on the TV, access to numerous live TV streams, premium content, podcasts, music, games, and more. Fire TV’s simpler design “As we…
