AI video startup, Higgsfield, founded by ex-Snap exec, lands $1.3B valuation

Through an extension to its previous $50 million Series A round that closed in September, AI video generation startup Higgsfield has sold another $80 million worth of stock, bringing its total Series A to $130 million. The company says it has now hit a $1.3 billion valuation. Higgsfield offers a tool that allows consumers, creators and social media teams to create and edit AI-generated videos. The company was founded by Alex Mashrabov, former Head of Generative AI at Snap, who landed at the company after it bought his previous startup, AI Factory, in 2020 for $166 million. Mashrabov was a co-founder of AI Factory. Five months after Higgsfield launched its tool, it touted 11 million users and said it was a platform of choice for content creators. Nine months in, it has now…

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