Shopify says AI traffic is up 7x since January, AI-driven orders are up 11x
E-commerce software provider Shopify is bullish on AI-powered shopping agents, citing AI as an “incredible tool” to enable more entrepreneurs and calling it the “biggest shift in technology since the internet” during its third-quarter earnings call. The company, which partnered with ChatGPT maker OpenAI in September, reported that traffic from AI tools to its online stores is up seven times since January of this year, and purchases attributed to AI-powered search have increased by 11 times. According to Shopify President Harley Finkelstein, the company’s advantage in the AI era comes from its ability to access the data from millions of merchants and billions of transactions, and its “founder mode” mentality to ship products quickly. This also includes its…
